Actor-director Farhan Akhtar, who is all set to produce a film using the unlikely title of Fukrey, has developed an animated jingle for it, composed by Ram Sampath and compiled by Vipul Vig.
"Fukrey is a word that the people of Delhi and certain parts of north India are very acquainted with. Of course, it is alien to numerous us who are from elsewhere. Hence, the necessity to explain its meaning is essential. Getting an animated jingle appeared like a fun way to do it since it definitely captures the youthful energy from the film," said Farhan.
Fukrey is really a term not easy to explain and also the filmmakers are attempting to make the audience comprehend it through a jingle.
Producer Ritesh Sidwani said: "This may be the language of the film. It is the first time a filmmaker does a jingle to promote the title. I was thinking of the best way to explain this is of Fukrey. And that's when we developed the idea of this jingle. In the digital world, animation is effective. We thought it would be a pleasant way to introduce our Fukras. Ram is really a renowned talent in jingles."
Directed by Mrigdeep Singh Lamba, Fukrey stars Pulkit Samrat, Richa Chadda, Manjot Singh together with Priya Anand. The film is slated for June 14 release.
No comments:
Post a Comment